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Group Enters Strategic Cooperation with MADO to Tap into China's High-end Ice Cream Market​

In July 2025, the Group entered into a strategic cooperation with MADO, a 173-year-old Turkish national ice cream brand. With its rich experience in successfully expanding into 40 countries worldwide, MADO will implement a "four-wheel drive" strategy in the Chinese market this time, including three-dimensional channel layout, in-depth product localization, digital marketing matrix and intelligent supply chain system.​

The two parties plan to build MADO into a leading brand in China's high-end ice cream market within five years through three phases: pilot deep cultivation, regional expansion and nationwide coverage. This cooperation will not only bring unique exotic ice cream experiences to Chinese consumers, but also help MADO achieve a new leap in the Chinese market and promote the further development of China's high-end ice cream market.